AMSOIL News January 2020

While the calendar year may be turning over, we use a fiscal year at AMSOIL that begins July 1 and ends June 30. All of our planning and goals revolve around that schedule. That means we are halfway to the deadline to meet my goal of 8 percent annual growth. We are making great progress toward making that a reality, but we still have work to do if we're going to be successful. Here are some actions we have taken to drive growth.

The retaiI account advertising co-op and commerciaI discount programs have been simpIified. We even gave retail accounts six months’ worth of bonus co-op credit to smooth the transition to the new program. We've made it easier to do business with AMSOIL and taken steps to improve accounts' overaII satisfaction.

Product Updates

We operate a continuous cycle of review for our product Iine. Our product development team is tasked with ensuring our products deliver the best quality, the best performance and add convenience wherever possibIe. The expansion of our easy-pack lineup and the addition of Upper CyIinder Lubricant are prime examples of our efforts to increase our share of wallet with current customers and attract new ones with product updates that deIiver reaI vaIue.

We have done substantial work on this area over the past three years and it has paid off. We are driving better resuIts with Iower cost. We've diaIed-in our messaging, improved our consistency and focused our marketing spend on the areas that deliver the best return on our investment.

We operate a continuous cycle of review for our product line. Our product development team is tasked with ensuring our products deliver the best quality, the best performance and add convenience wherever possible. The expansion of our easy-pack lineup and the addition of Upper Cylinder Lubricant are prime examples of our efforts to increase our share of wallet with current customers and attract new ones with product updates that deliver real value.

We have done substantial work on this area over the past three years and it has paid off. We are driving better results with lower cost. We've dialed-in our messaging, improved our consistency and focused our marketing spend on the areas that deliver the best return on our investment.

Recruitment and Onboarding

We launched a new onboarding program in February and the results have been outstanding. We launched the new joinamsoil.com Dealer recruitment site in October and we revised our Dealer leads-nurturing campaign and began advertising the Dealer opportunity online in November and December. lt's too soon to judge the results of these efforts.

These are just a few of the main examples of our efforts to drive growth. You are our business partners, and our mutual success or failure is co-dependent. l am confident that we will reach our goals and succeed together if you join us in these efforts. Here are six actions you can take to drive growth for your own business and AMSOlL lNC.:

• You're going to hear more about promotions next month. As these roll out, use them to grow your business – that's what they're for. Contact existing accounts eligible to participate and raise awareness. Make a list of potential new accounts and use the promotions to help get them onboard.
• Get Customer Certified.
• Seek retail and commercial accounts that are good fits for AMSOlL products and how we do business, and sell the benefits of our programs. Remember, you can pursue chains of up to 24 stores now.
• Use all the products in your toolbox. When we update a product or introduce a new product, that’s an excellent excuse to engage with existing customers and accounts and recruit new ones.
• Piggyback on our marketing efforts. Share the things we create on social media. Keep your focus on the markets we focus on for best results. Don't waste time trying to raise awareness in a market with no corporate support.
• Use joinamsoil.com. Familiarize yourself with our onboarding efforts. They're working great, and your participation in those efforts will only increase their success.