The IHRA was formed as a direct competitor of the National Hot Rod Association (NHRA). New ownership has implemented several philosophical changes that are generating great buzz and bringing the organization back to its roots. Newformats, including some that will have a lasting impact on the future of the popular Nitro Jam series, will help bring more competitive racing to fans this year. New ownership and management have taken the sport back to its founding days and, with the addition of nearly 20 tracks over the past few years, the IHRA is an exciting market for drag racing fans.
NitroJam events averaged nearly 20,000 fans last year, and the organization has rebuilt the grassroots-based Summit Sportsman series, offering purses and class structures that outshine the competition. As the Official Oil of the IHRA, we hope you put the organization on your list in 2014.
AMSOIL riders square off for $10,000 at season opener
Team AMSOIL/Scheuring Speed Sports rider Tim Tremblay opened the 2013-14 AMSOIL Championship Snocross (ACS) season with a convincing $10,000 AMSOIL DOMINATOR®win over teammate Robbie Malinoski.
The fan-friendly race included the top 16 snocross riders in the world squaring off head-to-head in a tournament format. To win, Tremblay had to survive four tough rounds of two-lap sprints, including a final battle against veteran teammate Malinoski.
"I'm really happy with this win," Tremblay said. "Winning the AMSOIL DOMINATOR against my teammate in the hometown of AMSOIL; it just doesn't get any better.
"It was tough to face Robbie in the final because you know the race is going to get crazy and you might hit each other at some point. We're in the same trailer, so obviously we wanted to be safe, but we both still went for it and it just happened to work out a little better for me this time."
For the riders, the event offers a unique start to the season.
"The DOMINATOR is such a crazy format," said Malinoski. "You don't have time to get tired, but your heart rate is right up there. Youjust go all-out every time because there's no reason to save energy for later in the race or anything like that. It's different and a lot of fun."
EveryAMSOIL Championship Snocrossevent will be aired liveon www.amsoilracing.com. ACS action also airs on CBS Sports Network.
Check amsoilracing.com for schedules.
Read more about Amsoil Synthetic 2-Stroke and 4-Stroke Oils
TORC Series Set to Expand Reach in 2014
New Ownership Brings Passion, New Venues to New Year
When BJ Birtwell and his company, the Armory, took over the reigns of the TORCSeries presented by AMSOIL last fall, he wanted to ramp up the steady growth the series had worked on for the past five years. New venues and a sophisticated marketing plan are major parts of his program. After just a few months, the industry is taking notice.
"Short-course gets in your blood, and all you want to do is be a part of it," Birtwell told Dirt Sports Nation last month. "But you can't be guided by passion alone; it needs to be balanced with rationality. And when I looked at the Armory's capabilities and what TORC needed more of, it became clear that there was an opportunity for us to build on the solid foundation of what TORC had already been creating."
TORC announced its 2014 schedule in early December, with several notable additions. For the first time in history an off-road series will head to the Black Hills of South Dakota, with two nights of racing at the popular Sturgis Buffalo Chip during the middle of the largest motorcycle rally in the world.
Alongside a return to Charlotte, N.C., TORC will break new ground in middle America. Two nights of racing will take place at Gateway Motorsports Park in St. Louis May 17-18.
"You can see the Gateway Arch and St. Louis skyline from the track," said Birtwell. "It's a great location and the proximity to downtown will make the race weekend a lot of fun for race teams and fans. Both of these tracks (Sturgis and St. Louis) will be 'Crandonesque' and purposed to showcase the full capabilities of these trucks.
After opening the season in Las Vegas, the series will make its annual stops at Bark River and Crandon, including a season-ending showdown for the fifth annual AMSOIL Cup.
"What better place to finish the TORC season than in Crandon," said Birtwell. "It's the largest event in all of short course off-road racing and certainly deserving of the 'World Championships' moniker. If you haven't made it to Crandon yet for a race, make 2014 your year to check it off your bucket list. You won't be disappointed."
2014 TORC Series Schedule
Las Vegas, NV
Primm Off-Road Raceway
Charlotte Motor Speedway
St. Louis, MO
Gateway Motorsports Park
Crandon International Off-Road Raceway
Bark River, MI
Bark River International Raceway
Sturgis Buffalo Chip
Crandon International Off-Road Raceway
On the Box Jeremy Meyer
The machine at Amsoil marketing never comes to a full stop, and keeping the Amsoil message fresh is a never ending project. Last winter Amsoil invited off-road truck racer Scott Douglas, snocross team owner Steve Scheuring and Erik Buell Racing founder Erik Buell to Superior, Wis. for three days of commercial and video shoots.
The trio discussed their respective forms of racing, Amsoil products and the vital role the company has played in their individual programs. The stories and testimonials were second-to-none, and before summer a new set of commercials and a special roundtable discussion will be released to the public.
We are proud of all our partnerships, and I believe these three men will effectively showcase the excellence of our company and products.
GNCC rider Josh Strang joins Team Amsoil
Amsoil GNCC Racer Josh Strang
Josh Strang understands the way to win an Amsoil GNCC title, and as he attempts to win the 2013 tournament the 2010 XC1 motorcycle winner will receive a boost from Amsoil. The native Australian returns from a serious leg injury in 2012 as the latest member of Team Amsoil, and also the former champion is inspired by his comeback effort.
When I have fun I have a tendency to ride better, so I'm attempting to be sure it stays exciting."
Through the very first three rounds of the 2013 Amsoil GNCC season, Stang holds third complete.
RacerTV.com - An Industry Game-Changer
Amsoil GNCC Racing ATV Motocross
A large change came to the Amsoil Grand National CrossCountry Series (GNCC) in 2013 as Amsoil signed a three year offer to eventually become the title sponsor. The changes continue for parent business MX Sports using a significant shift in how the sports of ATV and motorcycle racing will probably be seen by the masses.
Historically, race promoters have secured time with major networks or cable stations to air race programming.
"From there, the idea morphed into building an on-line broadcast network that will serve as the go-to destination for all types of televised off road and motocross racing," said Carrie Russell, CFO of MX Sports. "We recently added a live streaming component, and we air both Pro ATV and Pro Bike races from every round of the Amsoil GNCC series."
RacerTV.com will help lead racing's digital revolution with three primary groups of content, including 13 half-hour GNCC broadcasts and 10 half-hour ATV MX broadcasts airing in exactly the same style introduced by NBC Sports Community; scheduling from other race series from all over the state (which may contain off-road truck and snowmobile racing, in addition to other ATV and motocross collection) and live streaming content from over 26 days of racing, including Amsoil GNCC. Utilizing new technologies, RacerTV.com has the capability to reach areas of the monitor that have been historically concealed because of the race course's astounding size.
"GNCC programs are enormous," said Amsoil Race Program Manager Jeremy Meyer. "The track is up to 12 miles long, through woods, rivers and fields. To operate a live camera team in these remote places is exceptionally hard, but MX Sports has found a means to show more of the action, that may help viewers understand the extreme vastness and difficulties these riders must confront."
To view the entire 2013 Amsoil GNCC and ATV MX race and broadcast schedules, see www.Amsoilracing.com. The ATV MX series will race May 11 in Rossville, Ind. and May 25 in Walnut, Ill.
Amsoil Racing Team Updates its New Look
Amsoil Traxxas Racing
Douglas and Lovell trucks fit design of the Amsoil Dealer Vehicle Graphics
The Traxxas TORC Series presented by Amsoil headed to new earth for its opening two rounds of racing in midApril, kicking off the 2013 season in Dodge City, Kan. with a showdown that set the tone for the upcoming season.
Amsoil Super Team racers Scott Douglas and Brad Lovell unveiled a new look in the front of the live SPEED television audience, with both racers revealing their newly designed race trucks that mimic the style of the Amsoil Dealer Automobile Graphics introduced in 2012. This goes for the entire Amsoil racing team.
"The Amsoil Dealer community is essential for the company's success from day-one," said Amsoil Race Program Manager Jeremy Meyer. "From the second the design team showed us the Dealer wrapping design, we knew it would look fantastic on a race truck."
Douglas, who spent the off-season building a fresh Pro 4x4 truck, and Lovell knew the style would definitely be a great fit for their teams.
"We set the design in the truck for the first time last fall," said Douglas. "I was impressed by how clean it looked. It really grabbed my eye, and I loved it. We have received a lot of compliments on the new truck, so I know we made a fantastic selection."
"Coming off the championship in Pro Lite, we didn't need to make too many drastic changes," said Dirt Sports Driver of the Year Lovell. "But immediately, you knew the truck would turn some heads on / off the monitor."
"This company was constructed in the backs of Amsoil Dealers," said Douglas. "We meet so a lot of them throughout the year, and we are so thankful for their loyalty to the business and help of our race team. To have the chance to showcase something that is so close to them means a lot to your team."
In while Lovell led both of his races early before a blown tire and an untimely spin held him off the podium, the season opener, Douglas put his new - look Amsoil Ford F - 150 onto success lane with a set of second place finishes.
The 2013 TORC season continues May 10-11 at the Eldora Speedway in Rossburg, Ohio.
2013 Traxxas TO RC Series presented by Amsoil Live TV Schedule
Live on Speed
Live on Speed
Live on Speed
Live on Speed
Live on Speed
Live on NBC
Manufacturer Installs Only AMSOIL Synthetic Grease in its ‘Rare Parts’
Each part manufactured by Rare Parts Inc. is sent out with an Amsoil decal.
He recognized the suspension and steering components he desired were difficult to get along with the sector lacked a steering and suspension component maker that provided full protection. Components were becoming outdated. In 1981, Rare Parts were founded by Burgess.
Similar to the report of Amsoil Inc., an ever-expanding business created in the vision of its own creator A.J. Amatuzio, Rare Parts Inc. has prospered and developed with time. Danny Burgess, a mechanic who grew up within the company alongside his dad, is president of the firm, now.
A California manufacturer of steering and suspension parts installs Amsoil synthetic greases exclusively in its Diamond Series specialty parts.
Rare Parts makes present and dated parts for almost any use and is dedicated to supplying American made parts and designs. The firm provides full protection for virtually any car make, model or year.
"We provide merchandise in the late 1920s to present, and when all of us don't have it we'll develop it," Danny Burgess said. "We assemble our own stock and custom jobs in the classic street rod fanatic to custom fabricated agricultural harvester components."
Examples are bigger forgings for enhanced internal models, improved power, greaseable parts, better wear features, tighter machining tolerances, appropriate heat-treatment of ball studs and mating elements and other changes in crucial areas, based on Burgess.
The components are pre-greased with Amsoil Synthetic Polymeric Truck, Gear and Chassis Grease (GPTR).
"We just create high-quality steering and suspension components here in America and we needed to couple them with a well known high-quality grease which also is created in America," Burgess said. In addition, we run Amsoil products within our production equipment.
Reduced turning torque decreases steering effort and raises the life span of the parts."
Rare Parts Suspension Steering Diamond Series
Three Industry Innovators (Amsoil Racing Legends) Discuss their Relationship with Amsoil - Part 2
Amsoil Racers Erik Buell, Scott Douglass, Steve Scheuring
The father of the American superbike, Erik Buell, founded Erik Buell Racing (EBR) on the principles of hard work and American innovation. The team captured four podium finishes in the ultra-competitive AMA Pro Super Bike series last season.
Legendary off-road racer Scott Douglas competes in the Pro 4x4 class in the Traxxas TORC Series presented by Amsoil. The 11-time World Champion finished the 2012 season in second-place overall.
Amsoil/Scheuring Speed Sports owner Steve Scheuring has been a driving force behind the meteoric rise of professional Snocross since the 1990s. His stable of decorated riders is currently dominating the 2012-13 Amsoil Championship Snocross season.
The race-engineered vehicles of Scott Douglas, Erik Buell and Steve Scheuring help Amsoil test and validate its synthetic lubricants – the same synthetic lubricants available to all motorists. The three recently visited Amsoil corporate headquarters for a lengthy discussion on the many ways Amsoil and its pioneering technology help provide dominance on the track. In the second of a two-part series, Amsoil Magazine provides excerpts of the discussion. For part one, see the January edition of Amsoil Magazine.
How Amsoil synthetic lubricants helped save Scott Douglas’ truck during one particularly challenging race weekend:
Douglas: One of the situations we had with Amsoil quite a few years back had to do with one of the big Cup races. We had built a new chassis and tried to make it as light as we could. You’re always fiddling with your cooling packages. The bottom line is we made some calculated mistakes on that. We got to the bigger track, Crandon [International Raceway], where we’re running the thing, just twisting the motor at 8,000-8,400 [rpm] in between shifts. And those long pulls, those big, long straight-a-ways, you get up to about 100 mph. And all of a sudden the gauges are just pegging from qualifying on. We’re trying to duct air in and do everything we can. We finally realized we didn’t have a choice and we were just going to have to run the race. We had the confidence in Amsoil that it was going to pull through. That was the most successful weekend I’ve ever had in my racing career. We won every race that weekend – both Pro 4x4 races and the Cup race. All three runs, including qualifying, we were over 300º-320º on the oil temp. We took apart the motor afterwards figuring the whole thing was going to be pretty tore up, but we were really happy with the results.
How Amsoil DOMINATOR® Synthetic 2-Cycle Oil (TDR) prevented Steve Scheuring’s Ski-Doo® Rotax® engines from failure:
Scheuring: At the Winter X Games in Aspen, Colo., we raced at an elevation of about 9,000 feet. All the dynamics of the engine changed. You experience lack of oxygen and reduced horsepower, so you have to adjust for that. You have to increase compression; you have to increase timing. There were six factory-based Ski-Doos running in the Pro Open class. Out of those six, we had the only ones that didn’t blow up. Our engines ran flawlessly all weekend. All our guys ended up in the finals, and Robbie [Malinoski] ended up on the podium, which represented the only Ski- Doo-based team in the top 10. Amsoil helped us get through that edge where everyone else kind of fell off.
On competitors in the AMA Pro SuperBike series taking notice of the durability Amsoil synthetic lubricants provide Erik Buell’s racing bike:
Buell: Our engine is the talk of the pits. Two-cylinder engines pushed to that horsepower level are more fragile. We never touch our engines all race weekend. The other guys are swapping engines Saturday night for a new engine for the race on Sunday. We are just running the same stuff, and everybody is really impressed by it. They ask us about it and we say it’s a good engine, but without a doubt some of the things Amsoil has been able to give us have helped the engine. Maybe we would have redesigned it mechanically for a lesser-quality oil, but why do that?
On some of the benefits Amsoil expertise provides race teams:
Douglas: Everyone was running 20W-50 [motor oil], but the engineers at Amsoil said we should go to a 15W-50 to gain a little horsepower. I’m an old-school kind of guy, so I had to be sold on the idea. Amsoil sold me and the testing we did was phenomenal. We tore down the motors and the bearings looked perfect. I was caught up in the mindset of everyone else that the viscosity is what makes the oil good. No, it’s not; it’s the quality of what you put in the oil, and Amsoil puts in nothing but the best.
Buell: It’s a whole level of technology I’ve never been exposed to before. It’s not just about performance, it’s about understanding the whole picture. And that’s the world of what Amsoil gives to the everyday owner. Racing is not just about peak performance, it’s about durability.
On Scott Douglas’ 900-hp race truck providing critical data in the development of Severe Gear® Synthetic EP Gear Lube:
Douglas: The off-road community is so difficult on differential gears, whether it’s short-course or desert racing. We’re landing with all that power, and that little film of oil is all you have between that ring and pinion. If you think about that surface area, it’s crazy to think you’re putting 900 horsepower through.
It might be the best motor oil there is, but if Amsoil finds out they can make it better, they make it better.- Scott Douglas
We used to run this stuff that was like molasses; it literally was like honey. We’d have to jack the truck up on stands – and this wasn’t on cold days, this was on a day that might be 60º – and we’d have to warm it up for about 20 minutes and get all the oil moving. Hopefully it would get out the axle tubes and get to the bearings. This was the only stuff that would live in the off-road industry until I hooked up with Amsoil and realized how well Severe Gear worked. We started running Severe Gear, and made some formula changes to make it even better. The rings and pinions were better than I’ve ever seen them. And I’ve got a lot of experience in this industry. We run a ring and pinion all year long on this truck.
On Steve Scheuring’s involvement with Amsoil product testing and validation:
Scheuring: We spent all last year working hand-in-hand up at our race shop dyno testing oil on Ski-Doo Rotax engines. We saw minimal wear and we saw everything exceed expectations and set the bar for what a lubricant should do. Today we’re working on future oils and we’re conducting testing with each of our drivers using a special blend of oil. As we accumulate 200 hours or 1,000 miles on a vehicle, we’ll break that vehicle down. The Amsoil technical staff will measure wear, scuffing and clearances to gather information showing which of the newer formulations will take the product even further.
On the high performance standards demanded of Amsoil synthetic lubricants:
Douglas: The thing I love about Amsoil is it doesn’t take a failure to change the product; Amsoil changes its lubricants just to make them better. It might be the best motor oil there is, but if Amsoil finds out they can make it better, they make it better. It’s like racing. You might be winning every weekend, but if you’re not trying to better yourself all the time, you’re going to fall right off the map. That’s not what I do with my career and that’s not what Amsoil does with its products.
Scheuring: This year we’re setting the bar on performance. We’ve really opened eyes to the whole synthetic market in our form of racing, two-stroke engines, and have shown that it is a superior product. People have really risen to that and realized this is the best product. There’s no proof like racing. What we do in one weekend takes the consumer or a test team two years to do. We have such a condensed test period and the products work great.
Buell: As soon as I came and visited and started talking with the research people, I realized I was in my kind of territory. Amsoil is interested in solutions; passionate about what they wanted to do and passionate about making the best lubricants. Amsoil is open to learn, listen and think – no canned solutions. Everything is about ‘what is going on? We want to understand it, we want to look at it, we want to see it, we want to think about it.’ Amsoil became completely engaged with us as a development partner.
There’s another piece of this that’s cool: My industry, the motorcycle sport racing industry, is mostly import. It’s not only imported vehicles, but imported ideas. They now see an American-made motorcycle and American-made lubricants, and they know we’re reliable. They know we’re not tearing engines down. They’re sitting there going, ‘Whoa, this is really cool that American technology is absolutely at the top of the world.’
Follow Scott Douglas, Team Amsoil/ Scheuring Speed Sports, Erik Buell Racing and other Team Amsoil racers all year long on Amsoilracing.com.
January-2013 - Traxxas TORC Series
USAC Jack Flannery Award
Scott Douglas Wins the USAC Jack Flannery Award
Fan favorite joins short list of TORC drivers honored with the elite award
Consistency ruled supreme for Team Amsoil racer Scott Douglas on the Traxxas TORC Series presented by Amsoil this season, collection podium after podium on his run to second place overall in the Guru 4x4 course. Douglas' never say-die attempt helped him and his team beat not only the problems from the planet's highest shortcourse offroad racers, but also the very specialized and sometimes fickle engineering elements of a design transition year for the race plan. Because of his constant drive and commitment, Douglas was named the third recipient of the TORC Series' esteemed Jack Flannery award - given annually for the driver who best demonstrates the determination and perseverance features of late off-road icon Jack Flannery.
Amsoil TORC Racing Truck
Where it's thrashing on a brand new truck for the 2013 season, the Douglas Motorsports team recently moved into a brand new race shop in Wisconsin. A lot of what they learned during their podium - filled 2012 effort has been included in the new truck, to which his long-standing relationship is credited by Douglas with Amsoil.
"We tried lots of new things throughout the 2012 season, including a brand new transmission and different suspension geometry, and managed to still pull together consistent results through the entire season," said Douglas. "I firmly believe that the Amsoil artificial lube helped us push the truck to degrees beyond which other companies' lube would neglect. Amsoil is not merely a really generous patron with Douglas Motorsports, it's a huge part of our r&D program along with a product we couldn't do without in consistently working to further our achievement on the course."
Monster Energy Supercross and Amsoil Arenacross Seasons Set to Kick Off
Team aM SOIL Supercross star Kevin Windham and top Lites riders Eli Tomac, Justin Bogle, Zach Osborne and Wil Hahn will be racing for a Monster Energy Supercross championship this winter, while Team Amsoil arenacross racer Tyler Bowers will be seeking to protect his Amsoil Arenacross championship. Amsoil is the Exclusive Official Oil of the title sponsor as well as Monster Energy Supercross and Exclusive Official Oil of Amsoil arenacross. Take a look at all of the actions on SPEED and CBS throughout the season. See www.Amsoilracing.com for the most recent program schedules.
Arenacross Supercross 2012 Racing Schedule
Team AMSOIL Makes History at AMSOIL Duluth National - 2012-2013
Team Amsoil Makes Snocross Racing History
The 2012-13 AMSOIL Championship Snocross (ACS) season kicked off in front of a gigantic crowd at the AMSOIL Duluth National in Duluth, Minn. on Thanksgiving weekend, also it couldn't have been more successful as Team AMSOIL swept the podium on both Saturday and Sunday, and took the AMSOIL DOMINATOR (registered company) tournament on Friday.
The AMSOIL Duluth National opened with the second annual AMSOIL DOMINATOR race, featuring 16 of the sport's top riders competing for the $10,000 prize in a string of head-to-head, bracketstyle elimination races. After defeating Garth Kaufman (Arctic Cat) in the opening round, rookie sensation Kody Kamm (Polaris) in the quarterfinal and Team AMSOIL/Scheuring Speed Sports rider Robbie Malinoski in the semifinal, defending AMSOIL DOMINATOR victor and Team AMSOIL/Judnick Motorsports rider Ross Martin continued his hot streak in the final, defeating Tucker Hibbert to claim his second straight AMSOIL DOMINATOR title.
Pro Open - Saturday
In Saturday's Pro Open main event, Malinoski blew everyone off the hill with the holeshot, flying to the first corner and catching the lead in front of Martin and AMSOIL/Scheuring Speed Sports teammate Tim Tremblay. Martin passed Malinoski by the next lap and Tremblay held third, but Hibbert was slashing through the pack with his sites set on climbing into a podium position. By lap nine, the four frontrunners had separated from the pack, with Hibbert still feverishly attempting to get around Tremblay, who held off the rushes. Malinoski closed the gap on Martin, retook the lead and earned the success. Martin finished second, while Tremblay took third, finishing an allTeam AMSOIL podium.
Pro Open - Sunday
With customary frontrunners Tremblay, Martin and Hibbert qualifying outside the very best four. Team Amsoil / polaris rider Justin Broberg and Scheuring Speed Sports rider Darrin Mees jumped out behind Malinoski. Tremblay, who qualified back in the place, struggled through traffic to go as much as third before passing Mees for second on lap 13. As Malinoski and Tremblay distanced themselves from the field, Martin put on a charge at race's ending, moving past Broberg and placing his sites on Mees. A battle for the last podium postion ensued, with Mees holding off Martin for his first career professional posium.
On the Box with Jeremy Meyer
The holidays have come and gone, and just like that the 2013 racing season is upon us. Despite its popularity as the center of the cold, lifeless season, January ushers in lots of exciting racing activity for Team Amsoil.
Team Amsoil riders will begin their shield of titles in Monster Energy Supercross (Eli Tomac) and Amsoil Arenacross (Tyler Bowers), while four of the finest snocross riders on the planet will continue their quests to win the Amsoil Championship Snocross title below the Team Amsoil flag (Ross Martin, Robbie Malinoski, Darrin Mees and Tim Tremblay).
USAC will head south to FL, Erik Buell will make the final preparations for the 2013 AMA Pro Road Racing season and the 50th Amsoil World Champion will likely be crowned in Eagle River, Wis. as PJ Wanderscheid seeks his fifth title. New seasons of "The Next Bite" and the recently added "John Gillespie's Water and Woods" tv series begin in January, snocross will debut on CBS Sports Community and new exhibits from Racer TV (GNCC/ATV MX) and the Traxxas TORC Series presented by Amsoil will also air. Therefore do not think of January as a downer. There is plenty of racing to keep your spirits up as winter sets in.
Follow Team Amsoil race results all season on www.amsoilracing.com. Racing action can be seen throughout the season on CBS Sports Network.