Amsoil Remarketing Campaign Drives Increased Sales

Amsoil Marketing

Amsoil Marketing

North America continues to lead the world within the percent of people utilizing the Web, with 78.6% of the public claiming regular Web use (Nielsen Data and Webworldstats.com), and this amount grows higher each year. In the America, Forrester projects on-line retail sales will reach $370 billion by 2017, a 10 percent compound annual growth rate (CAGR). The continuing growth of the online shopping, mobiledevice ownership and Internet has businesses increasingly focused on driving traffic to their sites, and AMSOIL continues to concentrate on internet marketing, including digital remarketing.

What is Digital Remarketing?
Digital remarketing signifies the fastest growing kind of internet advertising. When shoppers visit the AMSOIL corporate website, and continue to go to other sites within the Google Display Network, cookies saved on their Web browsers enable AMSOIL advertisements to appear in the pages they visit next. It's an extremely efficient and economical type of advertising, enabling AMSOIL to ensure prospects and clients continue to find its advertising without placing individual advertising on tens of many thousands of sites.

Benefits of Remarketing

Cost-Effective
Advertising follow users and appear on web sites they see, rather than being especially put on tens of many thousands of sites. AMSOIL ads aren't placed directly on these sites; they just appear for users who've recently saw amsoil.com.

Highly-Targeted
Advertisements reach qualified shoppers who have already shown interest in AMSOIL products by visiting www.amsoil.com.

Continual
Advertisements reach customers during each phase of their research and purchase decision making processes, as well as after an initial purchase.

AMSOIL Remarketing Campaign
Over the past 6 months, AMSOIL remarketing advertisements have pushed millions of perceptions. Though a minimum percent of this traffic was AMSOIL Dealers, a vast majority of the marketing is reaching customers and others who are really interested in AMSOIL, driving AMSOIL brand awareness and product instruction while supporting customers to come back to amsoil.com to make purchases.

If clients are already registered under an AMSOIL Dealer, the Z.O. tips follows them through the remarketing process into the AMSOIL program and guarantees the Dealer receives the commissions. Firsttime customers are entered in the T-1 leads program and assigned to T-1-Certified Dealers. Remarketing advertisements ensure that customers are always brought into the fold and that new clients continue to be clients and assigned to Dealers as clients or leads.

"Amsoil Remarketing Campaign Drives Increased Sales" - Alan Amatuzio

The present AMSOIL remarketing effort continues to focus on specialized markets. Advertisements appear on popular websites where Dealers are not inclined to promote, minimizing conflict with Seller ads and enabling Dealers to gain from the substantial traffic driven by these websites. AMSOIL uses an innovative remarketing campaign that is segmented into 10 types. With respect to the specific goods a customer researches on amsoil.com, he or she's assigned to a special remarketing ad group (passenger car motor oil, diesel truck, fleet, bike, snowmobile, marine, etc.), and AMSOIL serves that customer the most focused and related ads.

While driving continual progress to optimize results, almost all aspects of digital marketing could be measured, letting AMSOIL to decide which ads produce the most clicks and revenue. The next occasion you see an AMSOIL advertising on a website you visit, you may be guaranteed that the AMSOIL electronic remarketing campaign is hard at work, generating brand awareness and sales for AMSOIL Dealers.

Benefits of Amsoil 2-Stroke Motor Oils

Amsoil Regional Sales Manager Steve LePage

Amsoil Regional
Sales Manager
Steve LePage

AMSOIL has always delivered the highest performing products to consumers who demand quality and performance in the lubricants for their engines and here are some of the benefits of Amsoil 2-Stroke Motor Oils. AMSOIL Dealers should always look first to promote and sell the best performing and highest quality products for the appropriate markets. For those customers who demand the best in the automotive world AMSOIL offers Signature Series. The snowmobile market’s premier oil is Interceptor. The marine market’s top performer is HP Marine.

In 2010, AMSOIL made the choice to directly focus on a market that other oil companies were exploiting with their manufacturers’ recommended drain interval lubricants. OE was introduced to the automotive marketplace and gave AMSOIL Dealers a product that was positioned to gain additional sales. Priced competitively, OE allows AMSOIL Dealers to sell oil to those customers who are price sensitive and are not yet ready to move up to extended drains. OE has paved the way for Dealers to expand their customer base and make sales to customers they didn’t have access to, while opening up increased opportunities in the installer market. OE allowed consumers to move up to AMSOIL from the other petroleum and synthetic oils in the marketplace. Now AMSOIL is doing the same thing in the two-stroke market.

AMSOIL Synthetic 2-Stroke Injector Oil (AIO) is the product to capture the business of the casual/recreational boater and snowmobiler. It is also the product positioned perfectly for retailers that cater to these customers. AMSOIL AIO is competitively priced, has all-season multi-application recommendations, and has AMSOIL proven performance. AIO is the simple solution for the casual boaters and snowmobile riders. These customers do not need the maximum performance of Interceptor and are not willing to pay for the top performing products. They want a lower priced product that will ensure their equipment is protected, performs well and will last. They don’t want to buy separate products for their snowmobile and marine needs. They want the convenience of one product and a lower price.

The history and reputation of AMSOIL has always been to provide the best products available to consumers in the marketplace. Promote Interceptor, HP Marine, and Signature Series first to retailers and individual customers. Those customers who truly care about and want the best performance and protection for their equipment will choose the best products. And, just as in the automotive world you have the ability to increase your customer base by offering XL and/or OE products, you now have the same ability to increase your customer base, and your sales, by offering AIO to those customers who are not ready to move up to Interceptor or HP.

Make good use of this information to grow your AMSOIL business!

You may also purchase at wholesale using the link below.

The above link shows you more information on purchasing Amsoil products at wholesale. Roughly 20-30% off of retail.

Steve LePage
Regional Sales Manager