The Studies Behind Fuel Economy

Dan Peterson Vice President Technical Development

Dan Peterson
Vice President
Technical Development

Synthetic lubricants deliver maximum fuel efficiency.

Accurately measuring fuel-economy gains, however is extremely difficult.

I have a confession to make: I am on my way to becoming a grouchy old man. Not the type who is grouchy with people, just with situations that make me feel helpless. One of these situations happens every two weeks while shelling out a fortune for gas at the pump. I understand that the early symptoms of “grouchy-old-man syndrome” start at age 50 and appear as incoherent mumbling at the gas pump when the receipt comes out. “Forty-nine bucks to fill this little tank! Someone should go to jail.” I think we all struggle with putting so much money into gasoline or diesel fuel every month, but it is a reality we face.

Still, we want some level of control over our financial lives, so many of us look for ways to reduce fuel consumption and regain some control. In fact, one of the reasons people choose to buy AMSOIL products is for the fuel-economy benefits. So how do you verify that you are enjoying fuel economy benefits from any product or technology? Everyone probably does it a little differently.

The important inputs for fuel economy are the number of miles traveled and the amount of fuel used. One common method is to record how many miles you drove between fill ups. If you record the amount of fuel you put in the vehicle when you fill up and the amount of miles driven since the last fill up, you get a rough idea of fuel economy by dividing the trip miles by the gallons pumped into the tank - assuming you filled the tank to the brim at the last fill up. There are variables that affect this calculation – the ability to fill to the same level each time the accuracy of the meter on the pump, the octane value of the fuel going into the vehicle, the ethanol content of the fuel, etc. All affect the recorded amount of fuel you use. An alternative method is using the fuel mileage gauge on your vehicle. With this method, you can actually measure fuel-economy differences affected by driving routines on the same tank of fuel.

Another big variable affecting the amount of fuel consumed is driving conditions. We all know that non-hybrid vehicles get much better fuel economy in highway driving compared to city driving. It takes a lot of fuel to start a vehicle and get it going from a dead stop. So when you examine fuel economy on your last tank of fuel, do you count the number of times you stopped and started the vehicle in city driving to make sure it was equal to the last tank of fuel? What about the number of hills? Wind? It makes a big difference! Is there really a difference in fuel economy between driving 65 mph and 68 mph? It can't add up to much right? Let's take a look at a recent example (see chart below).

Grouchy-Old-Man 2010 Ford Fusion
Time Time Speed Fuel Economy per Dash Gauge
1:15 p.m. - 1:40 p.m. 65 mph 32.4
1:41 p.m. - 2:06 p.m. 68 mph 31.8
2:07 p.m. - 2:32 p.m. 72 mph 30.2
2:35 p.m. - 3:00 p.m. 65 mph 32.2
3:02 p.m. - 3:27 p.m. 68 mph 31.5
3:30 p.m. - 3:55 p.m. 72 mph 30.4
Equipped with resettable fuel economy gauge and a very understanding spouse
• Highway Driving Conditions • Relatively Flat Terrain • Headwinds 10-15MPH
• Cruise Control Set • Measured in 25-Minute Increments

So it looks like there is a difference in fuel economy in my 2010 Ford Fusion driving 68 mph vs. 65 mph. On average it’s about 0.7 mpg or 2.3 percent. It looks like increasing my speed to 72 mph decreases fuel economy by 2.0 mpg or 6.2 percent from the 65 mph level.

If I am looking to verify a 5 percent improvement in fuel economy by using AMSOIL synthetic lubricants, I need to be pretty careful and try to control every variable possible. Even a 3 mph difference affects fuel economy by 2.3 percent. In reality, it is very difficult to control all the variables affecting fuel economy. Most of the time, the variability in driving routines, equipment condition, fuel quality, tire pressure, wind conditions, outside temperature, etc. create so much change that it is almost impossible to clearly see a 5 percent fuel economy difference due to a lubricant change.

What we do know is that, under controlled conditions, there are significant differences between using lower-quality petroleum lubricants and correctly designed synthetic lubricants. The data is overwhelming and it makes logical sense, but all the other variables affecting fuel economy get in the way sometimes. The need to improve fuel economy is not going away, so let’s continue to help the other grumpy old men in the world who hate going to fuel up improve fuel economy with products and information on all the variables affecting mpg.

Letters to the Editor January 2014

Prospect Database
My wife and I do a lot of trade shows, car shows, swap meets, etc. Recently, I talked to a gentleman about setting up a commercial account for his business (about 35 trucks). We talked for about an hour, and he was very interested. He was ready to sign up, but received an emergency call regarding his business and had to leave. I gave him my info and said I would call him Monday. My problem is, sometime after he left and before I called, he went online somewhere other than my website and got hooked up with someone else. By Monday, he was a protected account. This has happened to us before; we sow the seed, but someone else reaps the harvest.

Email letters to:
letters@amsoil.com
Or, mail them to:
AMSOIL INC.
Communications Department
Attn: Letters
925 Tower Avenue
Superior, WI 54880
Letters are subject to editing for length
and clarity; please include your name,
address and phone number.

What we as Dealers need is a database where we can enter the prospect’s info, and it is protected for at least 45 days, much like a T-1 lead. If something like this existed, we would have done this at the end of the day, when we registered the Preferred Customers and Dealers we signed up that day.

Thank you,
Dale C Green

Amsoil:
Leads are not considered protected, although AMSOIL will not refer other Dealers to previously assigned T-1 leads. They are free to contact and work with other Dealers, and do not gain protected status until they purchase products or register as Dealers, Preferred Customers or accounts. This is not likely to change in the future. In fact, when prospects are really interested in AMSOIL products or marketing programs it’s not unusual for them to contact multiple Dealers to validate recommendations, prices, services and program options to determine who they like best. While this particular situation didn’t work out in your favor, you should not be discouraged. Many customers you have met at public events may have initially learned about AMSOIL products from other Dealers, retail accounts, sponsored racers or satisfied customers. They likely had the opportunity to work with other Dealers, but they chose you. All Dealers win and lose some prospects. The key to success isn’t protection, but offering a higher level of professional service so customers want to work with you compared to the other available options.

Retail Catalog
I have a little problem with the updating of the Retail Catalog (G100); when a new catalog comes about, I order some, then the next thing I know they are obsolete. this is not financially advantageous, and it would be nice if there was a way of returning the obsolete catalogs to obtain a discount on the new catalogs. Mind you that the price of the catalogs is not out of line, but any cost savings is cost savings.

Robert F McGlynn Jr.

Amsoil:
AMSOIL would not be able to offer this service while maintaining current catalog prices. Keep in mind that new catalogs are released every April and October and are available individually and in packages of 100 and 300. Our best advice is to plan accordingly. In addition, unless product prices change, older catalogs are generally still usable.

Mixing Guidelines
I recently acquired a new customer who asked a question I couldn’t answer. He is now using Premium Protection 10W- 40 Synthetic Motor Oil (AMO) in an older vehicle and Signature Series 5W-30 Synthetic Motor Oil (ASL) in a newer car. I told him how if he ever topped off either engine with a conventional oil, the oil and filter should be changed ASAP. That prompted him to ask what would happen if he ever topped off either engine with the wrong viscosity AMSOIL synthetic motor oil. (He is like me – getting old and forgetful.) Anyway, logic told me there would only be a slight oil viscosity change; that he’d still be using the best oil and filter available. But I only told him I’d look into the situation.

Respectfully
Steve Hart

Amsoil:
There is no need to worry about a single random mistake topping off (less than one quart) either vehicle with the wrong viscosity oil. There is no need to change the oil and filter, and you do not have to worry about affecting the drain interval. Premium Protection 10W-40 contains an additive (ZDDP) at a level above the maximum allowed by the current API SN motor oil specification. Over extended periods of time, excessive amounts of phosphorus (a component of ZDDP) can reduce the effectiveness of the catalyst surface in the catalytic converter (found in newer vehicles), making it less effective. However, this process happens over a long period and there is no need to worry about a one-time mistake of topping off with the wrong oil. If you top off with a conventional motor oil, you cannot extend the drain interval per AMSOIL recommendations. Instead, change both the oil and filter at the manufacturers’ recommended change intervals.

European Vehicle Brochure/Retail Account Incentives
There are a lot of European cars out there, but customers are hard to approach as they do not know that AMSOIL offers three lubricants for their needs. It would be nice to have a tri-fold brochure (100 packs) on just the European cars to help with these potential customers.

On another note, did you ever consider having a one-time banner/sales literature giveaway for new motorcycle/boat retail accounts, similar to what is offered to car garages on a minimum of five cases ordered.

Cheers,
Bruce Low

Amsoil:
Thank you for your suggestions.

A new European vehicles handout is now available in the AMSOIL Print Center (click the Print Center icon in the Dealer Zone). An increasing number of Dealers have suggested replicating the current banner kit program for the motorcycle market, and we have been discussing the best way to approach this. The idea of developing a program for the marine market is in the research and discussion phase as well.

Amsoil Continued Product Delevopment Increases Sales Opportunities for Amsoil Dealers

Amsoil Executives - Al + Alan Amatuzio and Dean Alexander

Al + Alan Amatuzio and Dean Alexander

We have another year behind us now and can look back at 2013 with a major sense of accomplishment. The highlight, of course, was the celebration of our 40 years as a multi-level-marketing company. It is hard to believe it has been that long since our very first AMSOIL Dealers came on board and began what would become a wonderful journey of opportunity and success. I cannot possibly express how gratifying it has been to witness the efforts of the countless Dealers who have realized their dreams through the AMSOIL business opportunity. It is equally gratifying to know that countless more will follow.

Our job now is to build on the many accomplishments we saw this past year. We can all look forward with optimism.

First, Dealers can be assured that our efforts in product development will continue to provide sales opportunities across the full spectrum of markets. This past year alone saw the introduction of several new products and the repackaging and repositioning of others. We expanded our Signature Series family to include Multi-Vehicle Synthetic Automatic Transmission Fluid and Fuel Efficient Synthetic Automatic Transmission Fluid. These oils excel in demanding conditions, and we have heard from Dealers who are already finding great success in those markets where towing, severe-service and other high-heat applications are common.

The addition of OE Automatic Transmission Fluid opens doors of opportunity, as well. These products deliver the performance of advanced synthetic technology at a cost attractive to virtually all consumers. Like our OE Motor Oil, they are priced right for installers, and all Dealers should remain aggressive in expanding their penetration in this market.

Opportunities in the diesel market have also expanded with the reformulation of our Diesel Injector Clean and Diesel Injector Clean + Cold Flow. These products do an outstanding job of cleaning traditional injector deposits and now, with reformulations, the tough-to-remove deposits we are seeing in modern high-pressure common-rail diesel engines. Plus, the bold new packaging catches eyes from the retail shelf. Our aerosols were also repackaged with a clean, consistent look. AMSOIL Synthetic 2-Stroke Injector Oil was introduced, appealing to cost-conscious consumers, and our grease line was expanded to reach additional markets. I could go on. The point is, more opportunities in more markets mean more sales.

Dealers can be assured that our efforts in product development will continue to provide sales opportunities across the full spectrum of markets.

Dealers can also be assured we will remain firmly committed to reinvesting in the company. Significant investments were made this past year in a full range of projects. Most notable was our new mechanical lab. This facility features three 480-square foot dynamometer cells capable of housing a minimum of two dynos each. It is truly state-of-the-art and is rivaled only by facilities owned by major equipment manufacturers and additive companies. We now have the ability to conduct virtually all of our performance testing on-site, allowing quicker turn-around and more thorough test results. We can also modify test conditions to measure variables we were unable to measure at outside facilities. All of this will allow us to create marketing materials that Dealers can use to generate sales.

Substantial investment was also made in field testing. Our Las Vegas Taxi Cab Field Study reveals the results of a grueling 18-vehicle, 1.2-million-mile marathon test. It demonstrates conclusively that AMSOIL Signature Series Motor Oil and AMSOIL Signature Series Multi-Vehicle Synthetic Automatic Transmission Fluid provide superior protection against sludge and wear for extended drain intervals in the most demanding operating conditions.

You can be sure, also, that AMSOIL will continue our investments in strengthening brand awareness. We will again have significant presence in both niche and mainstream publications, including Motor Trend, Car and Driver and Popular Mechanics. A full stable of racers will be wearing the AMSOIL colors, and we’ll gain considerable television exposure through the racing series we sponsor. Those people who attend the major motorcycle rallies will again see Amsoil as the official oil and our presence in social media will continue to gain momentum.

Bottom line, the company is doing all it can to support our Dealers’ efforts. It’s now up to Dealers to do all they can to cash in on the opportunities.

Alan Amatuzio
President and CEO, Amsoil Inc.

Why Amsoil Dealers can't Sell on eBay, Amazon or Craig's List

Amsoil Dealers not authorized to sell on ebay

Amsoil Dealers not authorized to sell on ebay

Successful Dealers are always thinking of approaches to encourage their businesses and boost sales, and several ask why Amsoil policy doesn't permit sale of Amsoil products on eBay.

The principal reasons why auction websites and on-line marketing are forbidden would avoid pricing wars.

They could sell products at discounted rates, because Vendors competent to buy big product amounts can get discounts and total commissions. Amsoil doesn't need Sellers competing with each other for clients based upon cost. That is why it established wholesale costs for Preferred Clients and Dealers and has procedures imposing these minimums, and why the firm established the business and retail-on-the-shelf (rots) pricing. Amsoil Dealers are free to establish the cost (and their markup or gain, when working with somebody on an one-on-one foundation).

Setting an auction on eBay or a different auction website is comparable to a national ad that lists cost. Amsoil does not permit Dealers to set costs in almost any national ads, to avoid the exact same value war situation. Only retail-on-the-shelf accounts are permitted to put prices within their ads, but since they cannot receive discounts or commissions which help reduce their purchasing costs, they can be naturally made to establish prices higher in relation to the wholesale cost (normally at recommended retail prices or higher when using cargo into consideration). Amsoil also doesn't permit retail-on-the-shelf accounts to publish prices or market products online.

This prevents price wars, makes a level playing field for many Dealers and helps insure Dealers get the appropriate credit for their client's purchases.

Amsoil Dealers still have tons of chance to market their Car dealers online. Actually, eBay has a specific area called eBay Classifieds. Because they are doing for Dealer Websites (title, name and place has to be current, without a pricing shown the exact same guidelines apply for advertising).

The only way to get wholesale pricing information is by email through an Amsoil Dealer like me. Just fill out the form below and you will receive the price list right away.

Even though Sellers might occasionally run into eBay listings for Amsoil products, they may rest assured that Amsoil Inc. is tracking the situation everyday and working toward elimination of Amsoil things. Successful Dealers are continuously thinking of approaches to boost their businesses and improve sales, and lots of them ask why Amsoil policy doesn't permit sale of Amsoil products on eBay.
The main reasons why auction websites and on-line marketing are forbidden would stop pricing wars.

They're able to sell products at discounted rates, because Vendors capable to buy big product amounts can get discounts and complete commissions. Amsoil doesn't need Sellers competing with each other for clients based upon cost. That is why it established wholesale costs for Preferred Clients and Dealers and has procedures implementing these minimums, and why the firm established the industrial and retail-on-the-shelf pricing. Amsoil Dealers are free to establish the cost (and their markup or gain, when working with somebody on an one-on-one foundation).

Putting an auction on eBay or a different auction website is comparable to a national ad that lists cost. Amsoil does not let Dealers to set costs in virtually any national ads, to avoid exactly the same value war situation. Only retail-on-the-shelf accounts are permitted to put prices within their ads, but since they cannot receive discounts or commissions which help reduce their purchasing costs, they're naturally made to establish prices higher in relation to the wholesale cost (normally at recommended retail prices or higher when using cargo into consideration). Amsoil also doesn't permit retail-on-the-shelf accounts to publish prices or market products online.

This prevents price wars, makes a level playing field for many Dealers and helps insure Dealers get the appropriate credit for their client's purchases.

Amsoil Dealers still have loads of chance to promote their Car dealers online. The truth is, eBay has a specific area called eBay Classifieds. Because they are doing for Dealer Websites (title, name and place should be current, without pricing shown the exact same principles apply for advertising). Amsoil Inc. suggests studying any firm or site's terms of use before making ads or using any online service.

Even though Sellers might occasionally run into eBay listings for Amsoil products, they may rest assured that Amsoil Inc. is tracking the situation everyday and working toward elimination of Amsoil things.

Click the link to see an explanation of the issues in eBay and auction website enforcement scenarios and what Amsoil does to make certain pricing wars never change a Dealer's business opportunity. For any queries about the firm's e-bay plan, contact the Web Company Registrations & Compliance Division at internet violations at Amsoil.com.

Just click here to see an explanation of the issues in eBay and auction website enforcement scenarios and what Amsoil does to make sure pricing wars never change a Dealer's business opportunity. For any queries concerning the firm's e-bay coverage, contact the Web Company Registrations & Compliance Division at net violations at Amsoil.com.

Amsoil Remarketing Campaign Drives Increased Sales

Amsoil Marketing

Amsoil Marketing

North America continues to lead the world within the percent of people utilizing the Web, with 78.6% of the public claiming regular Web use (Nielsen Data and Webworldstats.com), and this amount grows higher each year. In the America, Forrester projects on-line retail sales will reach $370 billion by 2017, a 10 percent compound annual growth rate (CAGR). The continuing growth of the online shopping, mobiledevice ownership and Internet has businesses increasingly focused on driving traffic to their sites, and AMSOIL continues to concentrate on internet marketing, including digital remarketing.

What is Digital Remarketing?
Digital remarketing signifies the fastest growing kind of internet advertising. When shoppers visit the AMSOIL corporate website, and continue to go to other sites within the Google Display Network, cookies saved on their Web browsers enable AMSOIL advertisements to appear in the pages they visit next. It's an extremely efficient and economical type of advertising, enabling AMSOIL to ensure prospects and clients continue to find its advertising without placing individual advertising on tens of many thousands of sites.

Benefits of Remarketing

Cost-Effective
Advertising follow users and appear on web sites they see, rather than being especially put on tens of many thousands of sites. AMSOIL ads aren't placed directly on these sites; they just appear for users who've recently saw amsoil.com.

Highly-Targeted
Advertisements reach qualified shoppers who have already shown interest in AMSOIL products by visiting www.amsoil.com.

Continual
Advertisements reach customers during each phase of their research and purchase decision making processes, as well as after an initial purchase.

AMSOIL Remarketing Campaign
Over the past 6 months, AMSOIL remarketing advertisements have pushed millions of perceptions. Though a minimum percent of this traffic was AMSOIL Dealers, a vast majority of the marketing is reaching customers and others who are really interested in AMSOIL, driving AMSOIL brand awareness and product instruction while supporting customers to come back to amsoil.com to make purchases.

If clients are already registered under an AMSOIL Dealer, the Z.O. tips follows them through the remarketing process into the AMSOIL program and guarantees the Dealer receives the commissions. Firsttime customers are entered in the T-1 leads program and assigned to T-1-Certified Dealers. Remarketing advertisements ensure that customers are always brought into the fold and that new clients continue to be clients and assigned to Dealers as clients or leads.

"Amsoil Remarketing Campaign Drives Increased Sales" - Alan Amatuzio

The present AMSOIL remarketing effort continues to focus on specialized markets. Advertisements appear on popular websites where Dealers are not inclined to promote, minimizing conflict with Seller ads and enabling Dealers to gain from the substantial traffic driven by these websites. AMSOIL uses an innovative remarketing campaign that is segmented into 10 types. With respect to the specific goods a customer researches on amsoil.com, he or she's assigned to a special remarketing ad group (passenger car motor oil, diesel truck, fleet, bike, snowmobile, marine, etc.), and AMSOIL serves that customer the most focused and related ads.

While driving continual progress to optimize results, almost all aspects of digital marketing could be measured, letting AMSOIL to decide which ads produce the most clicks and revenue. The next occasion you see an AMSOIL advertising on a website you visit, you may be guaranteed that the AMSOIL electronic remarketing campaign is hard at work, generating brand awareness and sales for AMSOIL Dealers.

Amsoil Monthly Sales Leaders

Amsoil Executives Dean Alexander, Alan and A.J. Amatuzio plus Dean Alexander

Amsoil Executives Alan and A.J. Amatuzio plus Dean AlexanderAmatuzio Alexander

I am certain you found that last month's problem of Amsoil Magazine featured a new layout for the Monthly Leaders part. The principal goal of the redesign was supposed to extend the scope and provide recognition for a larger range of Dealers. We also transferred our Hall of Fame Dealers to the Amsoil web site as a way to supply additional space to contain their biographies. Their stories are worth telling, and limiting their recognition to photos within the Magazine was selling them short. These are the folks who helped lay the foundation for your Amsoil income opportunity. They are the pioneers, and every Seller can gain inspiration from them.

What strikes me most significantly is the variety of their backgrounds and skills. As an Amsoil Dealer Achievement is not reserved for automotive mechanics or chemical engineers. Harold and Marcile Hartman, for example, had no such instruction. They were farming in Nebraska when they lost their crops to a hail storm. Harold then studied electronics and went to work with Boeing Aircraft at a salary of $77.50 weekly. In 1973 they became Amsoil Dealers and within only a couple of months were making more money with their part-time Amsoil company than Harold was making with his full-time career. Harold quickly left Boeing, and Marcile and he went all-in on building their Amsoil business. In The End, their income was considerable enough to spend annual three month holidays in Florida, send their kids and grandchildren to private schools and reach sustained success by investing a portion of their Amsoil income in real-estate.

Bill and Donna Durand had no experience in the automotive world and surely none in lubrication. Bill was an officer in the Air Force, and Donna's expertise was in advertising. But it didn't stop them. They recognized the potential in Amsoil and, through work and perseverance, developed an extremely successful Amsoil business.

Dave Lingwall had absolutely no experience in lubrication. He was raised in farming, but his uneasy entrepreneurial drive led him down many streets. After his dismissal in the Navy he began a sawmill, developed a landscape business and even raised chinchillas. Ultimately, he landed on Amsoil and never looked back. The company he assembled provided more protection than he ever dreamed possible.

Lee Hansen was a surveyor for the Air Force Academy, and wife Dorothy was a beautician. Lee retired at 51, and he and Dorothy devoted all their power to their own Amsoil business. Again, very successful. Shirley Green had no experience, but paved the way for all female Dealers in a market dominated by males. And she did it.

Times haven't changed. Sellers continue to demonstrate that the Amsoil income opportunity does not have any restrictions. Regardless of experience a Dealer can triumph. Anyone, in fact, equipped with determination can literally create the sort of liberty and fiscal security that very few professions offer.

And Sellers could be assured that this business will stand behind them every step of the means. Beyond our neverending mission to supply the absolute best products on earth, Amsoil will continue to support our Dealers in every way possible. We made a commitment to our Dealers in 1973, and we have not, and will never, waver from that commitment. This company was constructed on a Supplier foundation, plus it's on that basis we'll continue to develop.

Variable Valve Timing Complexity for Motor Oils

Matt erickson | Technical Product Manager - Passenger Car

Matt erickson
Technical Product Manager - Passenger Car

Driven by increasingly strict emissions limits and higher fueleconomy requirements, vehicle makers are adding new technology to engines and making advancements to present systems. The setup used to vary the time of intake and exhaust valves opening and closing is just one area receiving tons of curiosity.

Like people, engines must "breathe." An ordinary engine needs approximately 10, 000 gallons of air, to combust one-gallon of petrol. Getting the absolute most from the fuel-air mixture is vital for top engine functionality. This involves precise regulation of valve train components, including the, camshaft and valves. Valves are opened and closed to evacuate exhaust gases from the cylinder after burning gas and to control the delivery of fuel and fresh air for the cylinder. Valves are pushed open by cams (lobes) and closed by springs. Valve timing is controlled by the contour of the cam lobe and position of the camshaft relative to the crankshaft. In traditional engine designs, the time of every valve is locked and can't be altered without physically changing the camshaft. The task is making a method that performs economically at both low engine rpm and high engine rpm. Enter variable valve timing systems.

Variable valve timing presents yet another complexity for motor oils to overcome.

Variable valve timing (VVT) is just a decades old technology that has been introduced to defeat the constitutional limitations of fixed valve train systems. Its use has steadily grown since the late1990s, and VVT can now be found in virtually all 2011 and later vehicles. VVT allows the opening and closing activity of the valves to occur sooner, or be delayed, in accordance with the place of the plunger. This can help you reach optimal fuel economy and performance at low speeds and when passing someone on the freeway. It also results in lower emissions.

There are many VVT methods used by OEMs, and there were recent developments in the control of the methods. Many systems use oil-pressure - used mechanical devices to change valve timing (as soon as the valve opens and closes), valve duration (how long the valve is open) and valve lift (how far the valve opens). For instance, the Honda i-VTEC system utilizes oil pressure to lock the motion of intake valves together via pins and transfers their motion to another cam profile to correct for the increase in performance needed above 4500 rpm.

Now more than ever, quality motor oil is key to engine longevity.

Other systems, like Toyota's VVT-i, vary the valve motion by adjusting the time of the camshaft in relation to engine speed. Oil pressure-actuated devices, generally called cam phasers, are used to control that motion.

Benefits of Amsoil 2-Stroke Motor Oils

Amsoil Regional Sales Manager Steve LePage

Amsoil Regional
Sales Manager
Steve LePage

AMSOIL has always delivered the highest performing products to consumers who demand quality and performance in the lubricants for their engines and here are some of the benefits of Amsoil 2-Stroke Motor Oils. AMSOIL Dealers should always look first to promote and sell the best performing and highest quality products for the appropriate markets. For those customers who demand the best in the automotive world AMSOIL offers Signature Series. The snowmobile market’s premier oil is Interceptor. The marine market’s top performer is HP Marine.

In 2010, AMSOIL made the choice to directly focus on a market that other oil companies were exploiting with their manufacturers’ recommended drain interval lubricants. OE was introduced to the automotive marketplace and gave AMSOIL Dealers a product that was positioned to gain additional sales. Priced competitively, OE allows AMSOIL Dealers to sell oil to those customers who are price sensitive and are not yet ready to move up to extended drains. OE has paved the way for Dealers to expand their customer base and make sales to customers they didn’t have access to, while opening up increased opportunities in the installer market. OE allowed consumers to move up to AMSOIL from the other petroleum and synthetic oils in the marketplace. Now AMSOIL is doing the same thing in the two-stroke market.

AMSOIL Synthetic 2-Stroke Injector Oil (AIO) is the product to capture the business of the casual/recreational boater and snowmobiler. It is also the product positioned perfectly for retailers that cater to these customers. AMSOIL AIO is competitively priced, has all-season multi-application recommendations, and has AMSOIL proven performance. AIO is the simple solution for the casual boaters and snowmobile riders. These customers do not need the maximum performance of Interceptor and are not willing to pay for the top performing products. They want a lower priced product that will ensure their equipment is protected, performs well and will last. They don’t want to buy separate products for their snowmobile and marine needs. They want the convenience of one product and a lower price.

The history and reputation of AMSOIL has always been to provide the best products available to consumers in the marketplace. Promote Interceptor, HP Marine, and Signature Series first to retailers and individual customers. Those customers who truly care about and want the best performance and protection for their equipment will choose the best products. And, just as in the automotive world you have the ability to increase your customer base by offering XL and/or OE products, you now have the same ability to increase your customer base, and your sales, by offering AIO to those customers who are not ready to move up to Interceptor or HP.

Make good use of this information to grow your AMSOIL business!

You may also purchase at wholesale using the link below.

The above link shows you more information on purchasing Amsoil products at wholesale. Roughly 20-30% off of retail.

Steve LePage
Regional Sales Manager

Amsoil Introduces Briggs & Stratton Synthetic 4T Racing Oil

Briggs & Stratton 4T Racing Oil

Briggs & Stratton 4T Racing Oil

Launched in March 2012, Synthetic 4T Racing Oil was dispersed entirely by Briggs & Stratton. In an attempt to raise sales of the product, Amsoil negotiated with Briggs & Stratton to let Amsoil Dealers to take on the distribution of the premium specialty racing oil.

Briggs & Stratton experienced myriad failures and problems, including putrid scent, faster wear, oil vaporization and quite short change periods, while using the competing oils within the severe working conditions of its racing motors. Looking to work out the issues, Briggs & Stratton picked Amsoil to invent Synthetic 4T Racing Oil. The partnership was entered by Amsoil enthusiastically, formulating an oil that gives protection and functionality in severe working conditions. Supplying an oil alone for Briggs & Stratton's highest performing racing engines fortifies the Amsoil name for quality and boosts brand recognition.

Briggs & Stratton is the planet's largest small engine maker, and karting is the fastest growing motor sport in the U.S. Tens of thousands of racers count on Briggs & Stratton engines in the track every weekend. This partnership offers a fantastic opportunity for Amsoil Dealers to reach new markets and market the broad variety of Amsoil synthetic motor oils to not just kart racers, but small engine stores, landscaping businesses, golf courses, building businesses and other consumers of products driven by all makes of small engines.

Premium Oil for Serious Racing Applications

Combining the safety characteristics of the heavy oil with all the performance advantages of the mild oil, Synthetic 4T Racing Oil helps racers arouse the most hp and longest life out of their engines. Racers utilizing competing oils require both a moderate oil plus a light to realize the same blend of hp and protection. Synthetic 4T Racing Oil was dyno-analyzed using the Briggs & Stratton Animal engine, and which may supply excellent performance within the most severe circumstances possible. It efficiently resists the elevated heating typical to powerful racing engines, also it shields from the development of corrosion between races and during longer storage durations.

AMSOIL Now the Exclusive Distributor of Briggs & Stratton Synthetic 4T Racing Oil

"After annually in growth as well as our first race period under our belt, racers are finding the advantages of an oil designed especially for the surroundings in which it functions. It's that comprehension and recognition which should open a huge new marketplace for Amsoil Dealers."

Briggs & Stratton Synthetic 4T Racing Oil isn't obtainable in Canada currently.

Retail Buy Now/Pricing Information

Wholesale/Preferred Customer Information

Amsoil Automatic Transmission Fluid in Signature Series Line

Amsoil Signature Series Transmission Fluid

Amsoil Signature Series Transmission Fluid

Along with new names and packaging comes a marketing strategy designed to supply Dealers a competitive edge by appealing to an unique market. FuelEfficient Synthetic ATF and Signature Series MultiVehicle Synthetic ATF offer the most advantages in applications where raised temperatures, significant towing and challenging terrain are typical, as suggested by the icon on their labels. Merchants may find more success advertising these robust fluids to these clients, because clients in these markets are more concerned with transmission protection.

Additional Changes Coming Up

Future changes and these come in anticipation of creating market trends. When most motorists should alter their ATF more commonly due to frequent stopand- go driving or other severe service circumstances, few follow the proper program. Fewer still shift automatic transmission fluid themselves, instead choosing to pay somebody else to perform the service, making establishing a bigger presence in the 100,000plus lubricant installer businesses across North America vital to strong future sales; Amsoil will introduce a fresh artificial transmission fluid to tackle these problems soon.

Appeals to Under-Served Market

Signature Series ATF full-fills a section of the industry ignored by other lubricant suppliers. Fleet vehicles, heavy-duty pick-ups, contractors' work vehicles and other industrial applications encounter acute-service operation everyday, making them prone to the consequences of heat, especially sludge development. Lessrobust fluids fast breakdown in such tough surroundings, creating a large number of dollars in repairs. Its excellent performance, coupled with the openness of contractors, fleet supervisors and other experts to do their particular fluid shifts, positions it flawlessly for the marketplace. In addition, Dealer comments shows that when approaching business prospects is frequently more powerful because Merchants are better able to provide options to problems other lubricant suppliers concentrating first on transmission fluid miss. Creating a connection can result in sales of other items.

Fuel Efficient Synthetic Automatic Transmission Fluid (ATL) and Amsoil MultiVehicle Synthetic Automatic Transmission Fluid (ATF) have been elevated to the Signature Series family, now called Signature Series Fuel Efficient Synthetic Automatic Transmission Fluid (ATL) and Signature Series MultiVehicle Synthetic Automatic Transmission Fluid (ATF). The nature of the goods was further proven in field testing, enabling Amsoil to introduce new application and service life recommendations, while formulations and pricing remain unchanged. As it's depleted Existing inventory will be replaced by new packaging.

Severe-Service Field Trial

To demonstrate its usefulness in severe service, Amsoil sought a test fleet subjected to the toughest real world conditions. The right partner was located in a Vegas taxi fleet. The steady idling, stop - and - go driving packed with passengers and freight and searing desert heat invite thermal breakdown and sludge formation. Inferior transmission fluids simply don't last in such circumstances.

Internal parts (imagined) earned high evaluations for sludge prevention and demonstrated minimal wear. Additionally, the industry-standard Aluminum Beaker Oxidation Test demonstrated Signature Collection MultiVehicle Synthetic ATF - after 100,000 miles of severe service - still provided almost twice the heat resistance required of new fluid to meet the Chrysler ATF 4 specification (see graph). Results validate the lubricant's high level of reserve protection for severe-service applications. Used fluid analysis also revealed Signature Series MultiVehicle Synthetic ATF comprised 41 percent of its first oxidation inhibitors following the field study. For much more results of this industry research, see page 10.

Outstanding Wear Protection

Loads and changing rates cause extreme stress and torque multiplication on bearings and gears. Amsoil formulated Trademark Series Synthetic ATF with high film strength and premium anti-wear/ extreme pressure additives to assist in preventing wear during intense-duty service. Within the industry standard FZG Equipment Wear Test (ASTM D 5182), Signature Series Multi- Vehicle Synthetic ATF that have been used for 100,000 acute-service miles reached a "Pass" at stage 12 - the greatest stage. The outcomes surpass the Ford MERCON V and Chrysler ATF 4 specifications for new fluid, exhibiting the lube's long lasting wear protection.

Cold-Temperature Fluidity

Signature Series Synthetic ATF is wax-free and delivers amazing cold-flow properties

Friction Durability

Today's transmissions are smaller and must withstand higher horsepower and torque while providing smoother shifts, all with more fluid life recommendations. Amsoil Signature Series Synthetic ATF is formulated with friction-modifier additives that produce remarkable clutch-holding capacity (static friction), torque transfer ability (dynamic friction) and anti-shudder properties (falling torque converter clutches). Evaluation shows Signature Series MultiVehicle Synthetic ATF used for 100,000 miles supplied almost indistinguishable friction properties as new fluid for easy, dependable shifts.