Three Industry Innovators (Amsoil Racing Legends) Discuss their Relationship with Amsoil - Part 2
Published 9/16/2013 in Amsoil Synthetic Oil

Part 2: Research through racing is a vital component in AMSOIL product development and validation. AMSOIL synthetic lubricant technology is fine-tuned in the vehicles of corporately sponsored racers Scott Douglas, Erik Buell, Steve Scheuring and others, developing into superior performance and protection for all AMSOIL more ❯
Amsoil Products are Environmentally Friendly
Published 9/19/2013 in Amsoil Synthetic Oil

Amsoil Products are Environmentally Friendly

Amsoil products were promoting environmental sustainability long before it became fashionable. Today, the company’s environmental management system extends well beyond its products and has been registered to the ISO 14001:2004 more ❯
Amsoil Marketing
Published 10/24/2013 in Amsoil Synthetic Oil

Amsoil Marketing

The Amsoil marketing the machine never comes to a full stop, and keeping the Amsoil message fresh is a never ending project. Last winter Amsoil invited off-road truck racer Scott Douglas, snocross team owner Steve Scheuring and Erik Buell Racing founder Erik Buell to Superior, Wis. for three days of commercial and video more ❯
Letters - March 2013
Published 9/24/2013 in Amsoil Synthetic Oil

Amsoil Letters to the Editor

A letter in the December 2012 Amsoil Magazine brought up a great question about Motorcycle Octane Boost. However, your answer creates some confusion as to application of the product. When you say it is for use in motorcycles, but Dominator® Octane Boost is the recommendation for the other off-road applications, are you recommending Motorcycle Octane Boost only for street-driven motorcycles or for all motorcycles? Should we be recommending Dominator® for use in off-road motorcycles?read more ❯
Letters - February 2013
Published 9/14/2013 in Amsoil Synthetic Oil

Amsoil Letters to the Editor

It is understandable that much of the Amsoil advertising and marketing emphasis is placed on cold-weather benefits since so much of your activity is in the northern climates. however, it is very evident that most of the products offer great benefits in the warm climate stretching from arizona to Floridaread more ❯
Amsoil Introduces Briggs & Stratton Synthetic 4T Racing Oil
Published 10/15/2013 in Amsoil Synthetic Oil

Briggs & Stratton 4T Racing Oil

Briggs & Stratton Synthetic 4T Racing Oil (GBS2960), formulated by Amsoil, is now available to Amsoil Dealers for their sales efforts. Introduced in March 2012, Synthetic 4T Racing Oil was initially distributed exclusively by Briggs & more ❯
Attend the AMSOIL 40th Anniversary Convention July 18-20
Published 1/6/2014 in Amsoil Synthetic Oil

Amsoil Home Dealership Registration

Join AMSOIL in celebrating the 40th Anniversary of the Dealer network July 18-20, 2013 in Duluth, Minn. In conjunction with the convention AMSOIL is also offering an abbreviated AMSOIL University (AU), featuring the Core Technology curriculum, July 16-18. For each new customer registered and qualified through March 31, Dealers are eligible for cash, products and giveaways, including the following: A free vehicle graphics package 10 packages for three nights* of free lodging... read more ❯ - An Industry Game-Changer
Published 10/24/2013 in Amsoil Synthetic Oil


Historically, promoters have secured time with major networks or cable stations to air race programming. Over the past several years of generating content for cable stations including NBC Sports Community, which still airs 15 months of AMSOIL GNCC and Mtn. Dew ATV Motocross National Championship (ATV MX) actions, MX Sports kept an eye to the increase of online broadcasts, especially on sites like ESPN and more ❯
New Distribution Center Hours Will Improve Service
Published 1/6/2014 in Amsoil Synthetic Oil

Amsoil Warehouses

After tracking order flow, shipping performance and walk-in traffic for over a year, AMSOIL has decided to shift its distribution center extended hours from Thursday evening to Monday evening,read more ❯
Letters - April 2013
Published 9/10/2013 in Amsoil Synthetic Oil

Amsoil Letters to the Editor

Amsoil letters to the editor for April 2013 with questions from large retail accounts to recommended oil change and clothing more ❯
Amsoil Remarketing Campaign Drives Increased Sales
Published 10/21/2013 in Amsoil Synthetic Oil

Amsoil Marketing

Amsoil Remarketing Campaign Drives Increased Sales. North America continues to lead the world in the percentage of people using the Internet, with 78.6 percent of the population claiming regular Internet use (Nielsen Data and, and this figure grows higher each more ❯
The Studies Behind Fuel Economy
Published 1/15/2014 in Amsoil Synthetic Oil

Dan Peterson Amsoil Technical Director

The important inputs for fuel economy are the number of miles traveled and the amount of fuel used. One common method is to record how many miles you drove between fill ups. If you record the amount of fuel you put in the vehicle when you fill up and the amount of miles driven since the last fill up, you get a rough idea of fuel economy by dividing the trip miles by the gallons pumped into the tankread more ❯
TORC Series Set to Expand Reach in 2014
Published 1/17/2014 in Amsoil Synthetic Oil

ArenaCross Sponsored by Amsoil

When BJ Birtwell and his company, the Armory, took over the reigns of the TORCSeries presented by AMSOIL last fall, he wanted to ramp up the steady growth the series had worked on for the past five more ❯
Amsoil Monthly Sales Leaders
Published 10/21/2013 in Amsoil Synthetic Oil

I am sure you noticed that last month’s issue of AMSOIL Magazine featured a new layout for the Amsoil Monthly Sales Leaders section. The primary objective of the redesign was to broaden the scope and provide much-deserved recognition for a wider range of more ❯
Letters to the Editor January 2014
Published 1/14/2014 in Amsoil Synthetic Oil

Amsoil Letters to the Editor

My wife and I do a lot of trade shows, car shows, swap meets, etc. Recently, I talked to a gentleman about setting up a commercial account for his business (about 35 trucks).read more ❯
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