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Director of Dealer Sales Rob Stenberg lately coordinated a sales training seminar for about 25 Amsoil workers that are in one manner or another involved in marketing and sales. He introduced in a nationally celebrated sales training professional who focuses on storytelling as a crucial element of the sales process. I'm not going to go into details on this, other than to state that the Amsoil narrative is tailormade for this strategy. You'll be learning more about this.read more ❯

Amsoil is a multi-level marketing company established in 1973 and made the shift to a direct sales distribution model. Amsoil Dealers could now fulfill face-to-face with consumers, take the time to describe the benefits and convey the worth the product delivered. Sales took off as well as the future looked bright. Multi-Level-Marketing gives the smaller companies a chance to compete with the larger ones. read more...read more ❯

Direct Injection brings diesel technology to gasoline engines. GDI technology offers improved power and efficiency, along with a new set of challenges for motor oil.read more ❯

Through sponsorship of successful race teams and series, as well as its extensive advertising efforts, AMSOIL has successfully increased brand awareness and helped Dealers promote their businesses and increase salesread more ❯

Amsoil letters to the editor for April 2013 with questions from large retail accounts to recommended oil change and clothing line.read more ❯

When BJ Birtwell and his company, the Armory, took over the reigns of the TORCSeries presented by AMSOIL last fall, he wanted to ramp up the steady growth the series had worked on for the past five years.read more ❯

The 2012-13 AMSOIL Championship Snocross (ACS) season kicked off in front of a gigantic crowd at the AMSOIL Duluth National in Duluth, Minn. on Thanksgiving weekend, also it couldn’t have been more successful as Team AMSOIL swept the podium on both Saturday and Sunday...read more ❯

The Amsoil marketing the machine never comes to a full stop, and keeping the Amsoil message fresh is a never ending project. Last winter Amsoil invited off-road truck racer Scott Douglas, snocross team owner Steve Scheuring and Erik Buell Racing founder Erik Buell to Superior, Wis. for three days of commercial and video shoots.read more ❯

It is understandable that much of the Amsoil advertising and marketing emphasis is placed on cold-weather benefits since so much of your activity is in the northern climates. however, it is very evident that most of the products offer great benefits in the warm climate stretching from arizona to Floridaread more ❯

My wife and I do a lot of trade shows, car shows, swap meets, etc. Recently, I talked to a gentleman about setting up a commercial account for his business (about 35 trucks).read more ❯

Variable valve timing presents yet another complexity for motor oils to overcome. The importance of a good quality synthetic oil then comes in to play. It is important have the proper lubrication to keep the engine timing on track.read more ❯

Part 1: Research through racing is a vital component in AMSOIL product development and validation. AMSOIL synthetic lubricant technology is fine-tuned in the vehicles of corporately sponsored racers Scott Douglas, Erik Buell, Steve Scheuring and others, developing into superior performance and protection for all AMSOIL users.read more ❯

Briggs & Stratton Synthetic 4T Racing Oil (GBS2960), formulated by Amsoil, is now available to Amsoil Dealers for their sales efforts. Introduced in March 2012, Synthetic 4T Racing Oil was initially distributed exclusively by Briggs & Stratton.read more ❯

AMSOIL Automatic Transmission Fluid and Fuel-Efficient Synthetic Automatic Transmission Fluid have been elevated to the Signature Series family, now known as Signature Series Multi-Vehicle Synthetic Automatic Transmission Fluid (ATF) and Signature Series Fuel-Efficient Synthetic Automatic Transmission Fluid (ATL).read more ❯