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Amsoil Warehouse Richmond VA
Amsoil Warehouse Richmond VA

Amsoil Marketing

On the Box - Jeremy Meyer

On the Box
Jeremy Meyer

The machine at Amsoil marketing never comes to a full stop, and keeping the Amsoil message fresh is a never ending project. Last winter Amsoil invited off-road truck racer Scott Douglas, snocross team owner Steve Scheuring and Erik Buell Racing founder Erik Buell to Superior, Wis. for three days of commercial and video shoots.

The trio discussed their respective forms of racing, Amsoil products and the vital role the company has played in their individual programs. The stories and testimonials were second-to-none, and before summer a new set of commercials and a special roundtable discussion will be released to the public.

We are proud of all our partnerships, and I believe these three men will effectively showcase the excellence of our company and products.

GNCC rider Josh Strang joins Team Amsoil

Amsoil GNCC Racer Josh Strang

Amsoil GNCC Racer
Josh Strang

Josh Strang understands the way to win an Amsoil GNCC title, and as he attempts to win the 2013 tournament the 2010 XC1 motorcycle winner will receive a boost from Amsoil. The native Australian returns from a serious leg injury in 2012 as the latest member of Team Amsoil, and also the former champion is inspired by his comeback effort.

When I have fun I have a tendency to ride better, so I'm attempting to be sure it stays exciting."

Through the very first three rounds of the 2013 Amsoil GNCC season, Stang holds third complete.

RacerTV.com - An Industry Game-Changer

Amsoil GNCC Racing - ATV Motocross

Amsoil GNCC Racing
ATV Motocross

A large change came to the Amsoil Grand National CrossCountry Series (GNCC) in 2013 as Amsoil signed a three year offer to eventually become the title sponsor. The changes continue for parent business MX Sports using a significant shift in how the sports of ATV and motorcycle racing will probably be seen by the masses.

Historically, race promoters have secured time with major networks or cable stations to air race programming.

"From there, the idea morphed into building an on-line broadcast network that will serve as the go-to destination for all types of televised off road and motocross racing," said Carrie Russell, CFO of MX Sports. "We recently added a live streaming component, and we air both Pro ATV and Pro Bike races from every round of the Amsoil GNCC series."

RacerTV.com will help lead racing's digital revolution with three primary groups of content, including 13 half-hour GNCC broadcasts and 10 half-hour ATV MX broadcasts airing in exactly the same style introduced by NBC Sports Community; scheduling from other race series from all over the state (which may contain off-road truck and snowmobile racing, in addition to other ATV and motocross collection) and live streaming content from over 26 days of racing, including Amsoil GNCC. Utilizing new technologies, RacerTV.com has the capability to reach areas of the monitor that have been historically concealed because of the race course's astounding size.

"GNCC programs are enormous," said Amsoil Race Program Manager Jeremy Meyer. "The track is up to 12 miles long, through woods, rivers and fields. To operate a live camera team in these remote places is exceptionally hard, but MX Sports has found a means to show more of the action, that may help viewers understand the extreme vastness and difficulties these riders must confront."

To view the entire 2013 Amsoil GNCC and ATV MX race and broadcast schedules, see www.Amsoilracing.com. The ATV MX series will race May 11 in Rossville, Ind. and May 25 in Walnut, Ill.

Amsoil Racing Team Updates its New Look

Amsoil Traxxas Redesign

Amsoil Traxxas Racing

Douglas and Lovell trucks fit design of the Amsoil Dealer Vehicle Graphics

The Traxxas TORC Series presented by Amsoil headed to new earth for its opening two rounds of racing in midApril, kicking off the 2013 season in Dodge City, Kan. with a showdown that set the tone for the upcoming season.

Amsoil Super Team racers Scott Douglas and Brad Lovell unveiled a new look in the front of the live SPEED television audience, with both racers revealing their newly designed race trucks that mimic the style of the Amsoil Dealer Automobile Graphics introduced in 2012. This goes for the entire Amsoil racing team.

"The Amsoil Dealer community is essential for the company's success from day-one," said Amsoil Race Program Manager Jeremy Meyer. "From the second the design team showed us the Dealer wrapping design, we knew it would look fantastic on a race truck."

Douglas, who spent the off-season building a fresh Pro 4x4 truck, and Lovell knew the style would definitely be a great fit for their teams.

"We set the design in the truck for the first time last fall," said Douglas. "I was impressed by how clean it looked. It really grabbed my eye, and I loved it. We have received a lot of compliments on the new truck, so I know we made a fantastic selection."

"Coming off the championship in Pro Lite, we didn't need to make too many drastic changes," said Dirt Sports Driver of the Year Lovell. "But immediately, you knew the truck would turn some heads on / off the monitor."

"This company was constructed in the backs of Amsoil Dealers," said Douglas. "We meet so a lot of them throughout the year, and we are so thankful for their loyalty to the business and help of our race team. To have the chance to showcase something that is so close to them means a lot to your team."

In while Lovell led both of his races early before a blown tire and an untimely spin held him off the podium, the season opener, Douglas put his new - look Amsoil Ford F - 150 onto success lane with a set of second place finishes.

The 2013 TORC season continues May 10-11 at the Eldora Speedway in Rossburg, Ohio.

2013 Traxxas TO RC Series presented by Amsoil Live TV Schedule
May 11 8PM Live on Speed Eldora
June 15 8PM Live on Speed Bark River
June 29 9PM Live on Speed Crandon
July 20 9PM Live on Speed Chicago
August 10 8PM Live on Speed Red Bud
September 28 2PM Live on NBC Antelope Valley

Why Amsoil Dealers can't Sell on eBay, Amazon or Craig's List

Amsoil Dealers not authorized to sell on ebay

Amsoil Dealers not authorized to sell on ebay

Successful Dealers are always thinking of approaches to encourage their businesses and boost sales, and several ask why Amsoil policy doesn't permit sale of Amsoil products on eBay.

The principal reasons why auction websites and on-line marketing are forbidden would avoid pricing wars.

They could sell products at discounted rates, because Vendors competent to buy big product amounts can get discounts and total commissions. Amsoil doesn't need Sellers competing with each other for clients based upon cost. That is why it established wholesale costs for Preferred Clients and Dealers and has procedures imposing these minimums, and why the firm established the business and retail-on-the-shelf (rots) pricing. Amsoil Dealers are free to establish the cost (and their markup or gain, when working with somebody on an one-on-one foundation).

Setting an auction on eBay or a different auction website is comparable to a national ad that lists cost. Amsoil does not permit Dealers to set costs in almost any national ads, to avoid the exact same value war situation. Only retail-on-the-shelf accounts are permitted to put prices within their ads, but since they cannot receive discounts or commissions which help reduce their purchasing costs, they can be naturally made to establish prices higher in relation to the wholesale cost (normally at recommended retail prices or higher when using cargo into consideration). Amsoil also doesn't permit retail-on-the-shelf accounts to publish prices or market products online.

This prevents price wars, makes a level playing field for many Dealers and helps insure Dealers get the appropriate credit for their client's purchases.

Amsoil Dealers still have tons of chance to market their Car dealers online. Actually, eBay has a specific area called eBay Classifieds. Because they are doing for Dealer Websites (title, name and place has to be current, without a pricing shown the exact same guidelines apply for advertising).

The only way to get wholesale pricing information is by email through an Amsoil Dealer like me. Just fill out the form below and you will receive the price list right away.

[sc name="wholesalerequestform"]

Even though Sellers might occasionally run into eBay listings for Amsoil products, they may rest assured that Amsoil Inc. is tracking the situation everyday and working toward elimination of Amsoil things. Successful Dealers are continuously thinking of approaches to boost their businesses and improve sales, and lots of them ask why Amsoil policy doesn't permit sale of Amsoil products on eBay.
The main reasons why auction websites and on-line marketing are forbidden would stop pricing wars.

They're able to sell products at discounted rates, because Vendors capable to buy big product amounts can get discounts and complete commissions. Amsoil doesn't need Sellers competing with each other for clients based upon cost. That is why it established wholesale costs for Preferred Clients and Dealers and has procedures implementing these minimums, and why the firm established the industrial and retail-on-the-shelf pricing. Amsoil Dealers are free to establish the cost (and their markup or gain, when working with somebody on an one-on-one foundation).

Putting an auction on eBay or a different auction website is comparable to a national ad that lists cost. Amsoil does not let Dealers to set costs in virtually any national ads, to avoid exactly the same value war situation. Only retail-on-the-shelf accounts are permitted to put prices within their ads, but since they cannot receive discounts or commissions which help reduce their purchasing costs, they're naturally made to establish prices higher in relation to the wholesale cost (normally at recommended retail prices or higher when using cargo into consideration). Amsoil also doesn't permit retail-on-the-shelf accounts to publish prices or market products online.

This prevents price wars, makes a level playing field for many Dealers and helps insure Dealers get the appropriate credit for their client's purchases.

Amsoil Dealers still have loads of chance to promote their Car dealers online. The truth is, eBay has a specific area called eBay Classifieds. Because they are doing for Dealer Websites (title, name and place should be current, without pricing shown the exact same principles apply for advertising). Amsoil Inc. suggests studying any firm or site's terms of use before making ads or using any online service.

Even though Sellers might occasionally run into eBay listings for Amsoil products, they may rest assured that Amsoil Inc. is tracking the situation everyday and working toward elimination of Amsoil things.

Click the link to see an explanation of the issues in eBay and auction website enforcement scenarios and what Amsoil does to make certain pricing wars never change a Dealer's business opportunity. For any queries about the firm's e-bay plan, contact the Web Company Registrations & Compliance Division at internet violations at Amsoil.com.

Just click here to see an explanation of the issues in eBay and auction website enforcement scenarios and what Amsoil does to make sure pricing wars never change a Dealer's business opportunity. For any queries concerning the firm's e-bay coverage, contact the Web Company Registrations & Compliance Division at net violations at Amsoil.com.

Amsoil Remarketing Campaign Drives Increased Sales

Amsoil Marketing

Amsoil Marketing

North America continues to lead the world within the percent of people utilizing the Web, with 78.6% of the public claiming regular Web use (Nielsen Data and Webworldstats.com), and this amount grows higher each year. In the America, Forrester projects on-line retail sales will reach $370 billion by 2017, a 10 percent compound annual growth rate (CAGR). The continuing growth of the online shopping, mobiledevice ownership and Internet has businesses increasingly focused on driving traffic to their sites, and AMSOIL continues to concentrate on internet marketing, including digital remarketing.

What is Digital Remarketing?
Digital remarketing signifies the fastest growing kind of internet advertising. When shoppers visit the AMSOIL corporate website, and continue to go to other sites within the Google Display Network, cookies saved on their Web browsers enable AMSOIL advertisements to appear in the pages they visit next. It's an extremely efficient and economical type of advertising, enabling AMSOIL to ensure prospects and clients continue to find its advertising without placing individual advertising on tens of many thousands of sites.

Benefits of Remarketing

Cost-Effective
Advertising follow users and appear on web sites they see, rather than being especially put on tens of many thousands of sites. AMSOIL ads aren't placed directly on these sites; they just appear for users who've recently saw amsoil.com.

Highly-Targeted
Advertisements reach qualified shoppers who have already shown interest in AMSOIL products by visiting www.amsoil.com.

Continual
Advertisements reach customers during each phase of their research and purchase decision making processes, as well as after an initial purchase.

AMSOIL Remarketing Campaign
Over the past 6 months, AMSOIL remarketing advertisements have pushed millions of perceptions. Though a minimum percent of this traffic was AMSOIL Dealers, a vast majority of the marketing is reaching customers and others who are really interested in AMSOIL, driving AMSOIL brand awareness and product instruction while supporting customers to come back to amsoil.com to make purchases.

If clients are already registered under an AMSOIL Dealer, the Z.O. tips follows them through the remarketing process into the AMSOIL program and guarantees the Dealer receives the commissions. Firsttime customers are entered in the T-1 leads program and assigned to T-1-Certified Dealers. Remarketing advertisements ensure that customers are always brought into the fold and that new clients continue to be clients and assigned to Dealers as clients or leads.

"Amsoil Remarketing Campaign Drives Increased Sales" - Alan Amatuzio

The present AMSOIL remarketing effort continues to focus on specialized markets. Advertisements appear on popular websites where Dealers are not inclined to promote, minimizing conflict with Seller ads and enabling Dealers to gain from the substantial traffic driven by these websites. AMSOIL uses an innovative remarketing campaign that is segmented into 10 types. With respect to the specific goods a customer researches on amsoil.com, he or she's assigned to a special remarketing ad group (passenger car motor oil, diesel truck, fleet, bike, snowmobile, marine, etc.), and AMSOIL serves that customer the most focused and related ads.

While driving continual progress to optimize results, almost all aspects of digital marketing could be measured, letting AMSOIL to decide which ads produce the most clicks and revenue. The next occasion you see an AMSOIL advertising on a website you visit, you may be guaranteed that the AMSOIL electronic remarketing campaign is hard at work, generating brand awareness and sales for AMSOIL Dealers.

Amsoil Monthly Sales Leaders

Amsoil Executives Dean Alexander, Alan and A.J. Amatuzio plus Dean Alexander

Amsoil Executives Alan and A.J. Amatuzio plus Dean AlexanderAmatuzio Alexander

I am certain you found that last month's problem of Amsoil Magazine featured a new layout for the Monthly Leaders part. The principal goal of the redesign was supposed to extend the scope and provide recognition for a larger range of Dealers. We also transferred our Hall of Fame Dealers to the Amsoil web site as a way to supply additional space to contain their biographies. Their stories are worth telling, and limiting their recognition to photos within the Magazine was selling them short. These are the folks who helped lay the foundation for your Amsoil income opportunity. They are the pioneers, and every Seller can gain inspiration from them.

What strikes me most significantly is the variety of their backgrounds and skills. As an Amsoil Dealer Achievement is not reserved for automotive mechanics or chemical engineers. Harold and Marcile Hartman, for example, had no such instruction. They were farming in Nebraska when they lost their crops to a hail storm. Harold then studied electronics and went to work with Boeing Aircraft at a salary of $77.50 weekly. In 1973 they became Amsoil Dealers and within only a couple of months were making more money with their part-time Amsoil company than Harold was making with his full-time career. Harold quickly left Boeing, and Marcile and he went all-in on building their Amsoil business. In The End, their income was considerable enough to spend annual three month holidays in Florida, send their kids and grandchildren to private schools and reach sustained success by investing a portion of their Amsoil income in real-estate.

Bill and Donna Durand had no experience in the automotive world and surely none in lubrication. Bill was an officer in the Air Force, and Donna's expertise was in advertising. But it didn't stop them. They recognized the potential in Amsoil and, through work and perseverance, developed an extremely successful Amsoil business.

Dave Lingwall had absolutely no experience in lubrication. He was raised in farming, but his uneasy entrepreneurial drive led him down many streets. After his dismissal in the Navy he began a sawmill, developed a landscape business and even raised chinchillas. Ultimately, he landed on Amsoil and never looked back. The company he assembled provided more protection than he ever dreamed possible.

Lee Hansen was a surveyor for the Air Force Academy, and wife Dorothy was a beautician. Lee retired at 51, and he and Dorothy devoted all their power to their own Amsoil business. Again, very successful. Shirley Green had no experience, but paved the way for all female Dealers in a market dominated by males. And she did it.

Times haven't changed. Sellers continue to demonstrate that the Amsoil income opportunity does not have any restrictions. Regardless of experience a Dealer can triumph. Anyone, in fact, equipped with determination can literally create the sort of liberty and fiscal security that very few professions offer.

And Sellers could be assured that this business will stand behind them every step of the means. Beyond our neverending mission to supply the absolute best products on earth, Amsoil will continue to support our Dealers in every way possible. We made a commitment to our Dealers in 1973, and we have not, and will never, waver from that commitment. This company was constructed on a Supplier foundation, plus it's on that basis we'll continue to develop.

Variable Valve Timing Complexity for Motor Oils

Matt erickson | Technical Product Manager - Passenger Car

Matt erickson
Technical Product Manager - Passenger Car

Driven by increasingly strict emissions limits and higher fueleconomy requirements, vehicle makers are adding new technology to engines and making advancements to present systems. The setup used to vary the time of intake and exhaust valves opening and closing is just one area receiving tons of curiosity.

Like people, engines must "breathe." An ordinary engine needs approximately 10, 000 gallons of air, to combust one-gallon of petrol. Getting the absolute most from the fuel-air mixture is vital for top engine functionality. This involves precise regulation of valve train components, including the, camshaft and valves. Valves are opened and closed to evacuate exhaust gases from the cylinder after burning gas and to control the delivery of fuel and fresh air for the cylinder. Valves are pushed open by cams (lobes) and closed by springs. Valve timing is controlled by the contour of the cam lobe and position of the camshaft relative to the crankshaft. In traditional engine designs, the time of every valve is locked and can't be altered without physically changing the camshaft. The task is making a method that performs economically at both low engine rpm and high engine rpm. Enter variable valve timing systems.

Variable valve timing presents yet another complexity for motor oils to overcome.

Variable valve timing (VVT) is just a decades old technology that has been introduced to defeat the constitutional limitations of fixed valve train systems. Its use has steadily grown since the late1990s, and VVT can now be found in virtually all 2011 and later vehicles. VVT allows the opening and closing activity of the valves to occur sooner, or be delayed, in accordance with the place of the plunger. This can help you reach optimal fuel economy and performance at low speeds and when passing someone on the freeway. It also results in lower emissions.

There are many VVT methods used by OEMs, and there were recent developments in the control of the methods. Many systems use oil-pressure - used mechanical devices to change valve timing (as soon as the valve opens and closes), valve duration (how long the valve is open) and valve lift (how far the valve opens). For instance, the Honda i-VTEC system utilizes oil pressure to lock the motion of intake valves together via pins and transfers their motion to another cam profile to correct for the increase in performance needed above 4500 rpm.

Now more than ever, quality motor oil is key to engine longevity.

Other systems, like Toyota's VVT-i, vary the valve motion by adjusting the time of the camshaft in relation to engine speed. Oil pressure-actuated devices, generally called cam phasers, are used to control that motion.

Benefits of Amsoil 2-Stroke Motor Oils

Amsoil Regional Sales Manager Steve LePage

Amsoil Regional
Sales Manager
Steve LePage

AMSOIL has always delivered the highest performing products to consumers who demand quality and performance in the lubricants for their engines and here are some of the benefits of Amsoil 2-Stroke Motor Oils. AMSOIL Dealers should always look first to promote and sell the best performing and highest quality products for the appropriate markets. For those customers who demand the best in the automotive world AMSOIL offers Signature Series. The snowmobile market’s premier oil is Interceptor. The marine market’s top performer is HP Marine.

In 2010, AMSOIL made the choice to directly focus on a market that other oil companies were exploiting with their manufacturers’ recommended drain interval lubricants. OE was introduced to the automotive marketplace and gave AMSOIL Dealers a product that was positioned to gain additional sales. Priced competitively, OE allows AMSOIL Dealers to sell oil to those customers who are price sensitive and are not yet ready to move up to extended drains. OE has paved the way for Dealers to expand their customer base and make sales to customers they didn’t have access to, while opening up increased opportunities in the installer market. OE allowed consumers to move up to AMSOIL from the other petroleum and synthetic oils in the marketplace. Now AMSOIL is doing the same thing in the two-stroke market.

AMSOIL Synthetic 2-Stroke Injector Oil (AIO) is the product to capture the business of the casual/recreational boater and snowmobiler. It is also the product positioned perfectly for retailers that cater to these customers. AMSOIL AIO is competitively priced, has all-season multi-application recommendations, and has AMSOIL proven performance. AIO is the simple solution for the casual boaters and snowmobile riders. These customers do not need the maximum performance of Interceptor and are not willing to pay for the top performing products. They want a lower priced product that will ensure their equipment is protected, performs well and will last. They don’t want to buy separate products for their snowmobile and marine needs. They want the convenience of one product and a lower price.

The history and reputation of AMSOIL has always been to provide the best products available to consumers in the marketplace. Promote Interceptor, HP Marine, and Signature Series first to retailers and individual customers. Those customers who truly care about and want the best performance and protection for their equipment will choose the best products. And, just as in the automotive world you have the ability to increase your customer base by offering XL and/or OE products, you now have the same ability to increase your customer base, and your sales, by offering AIO to those customers who are not ready to move up to Interceptor or HP.

Make good use of this information to grow your AMSOIL business!

You may also purchase at wholesale using the link below.

The above link shows you more information on purchasing Amsoil products at wholesale. Roughly 20-30% off of retail.

Steve LePage
Regional Sales Manager

Amsoil Introduces Briggs & Stratton Synthetic 4T Racing Oil

Briggs & Stratton 4T Racing Oil

Briggs & Stratton 4T Racing Oil

Launched in March 2012, Synthetic 4T Racing Oil was dispersed entirely by Briggs & Stratton. In an attempt to raise sales of the product, Amsoil negotiated with Briggs & Stratton to let Amsoil Dealers to take on the distribution of the premium specialty racing oil.

Briggs & Stratton experienced myriad failures and problems, including putrid scent, faster wear, oil vaporization and quite short change periods, while using the competing oils within the severe working conditions of its racing motors. Looking to work out the issues, Briggs & Stratton picked Amsoil to invent Synthetic 4T Racing Oil. The partnership was entered by Amsoil enthusiastically, formulating an oil that gives protection and functionality in severe working conditions. Supplying an oil alone for Briggs & Stratton's highest performing racing engines fortifies the Amsoil name for quality and boosts brand recognition.

Briggs & Stratton is the planet's largest small engine maker, and karting is the fastest growing motor sport in the U.S. Tens of thousands of racers count on Briggs & Stratton engines in the track every weekend. This partnership offers a fantastic opportunity for Amsoil Dealers to reach new markets and market the broad variety of Amsoil synthetic motor oils to not just kart racers, but small engine stores, landscaping businesses, golf courses, building businesses and other consumers of products driven by all makes of small engines.

Premium Oil for Serious Racing Applications

Combining the safety characteristics of the heavy oil with all the performance advantages of the mild oil, Synthetic 4T Racing Oil helps racers arouse the most hp and longest life out of their engines. Racers utilizing competing oils require both a moderate oil plus a light to realize the same blend of hp and protection. Synthetic 4T Racing Oil was dyno-analyzed using the Briggs & Stratton Animal engine, and which may supply excellent performance within the most severe circumstances possible. It efficiently resists the elevated heating typical to powerful racing engines, also it shields from the development of corrosion between races and during longer storage durations.

AMSOIL Now the Exclusive Distributor of Briggs & Stratton Synthetic 4T Racing Oil

"After annually in growth as well as our first race period under our belt, racers are finding the advantages of an oil designed especially for the surroundings in which it functions. It's that comprehension and recognition which should open a huge new marketplace for Amsoil Dealers."

Briggs & Stratton Synthetic 4T Racing Oil isn't obtainable in Canada currently.

Retail Buy Now/Pricing Information

Wholesale/Preferred Customer Information